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Video Pitch Decks

Turn your loan package into a compelling video presentation that wins lender attention.

What is a Video Pitch Deck?​

A video pitch deck is a short, professional video that presents your loan request:

  • 2-3 minutes - Concise and engaging
  • Visual storytelling - Property photos, maps, financials
  • Professional narration - Clear, confident presentation
  • Call to action - Easy next steps for lenders

Why Video Pitch Decks Work​

Stand Out from the Stack​

Lenders review hundreds of loan packages. Video:

  • Captures attention immediately
  • Shows effort and seriousness
  • Differentiates your deal
  • Stays memorable

Communicate Better​

Some things are better shown than written:

  • Property condition and potential
  • Neighborhood context
  • Renovation scope
  • Borrower confidence

Save Time​

One video replaces:

  • Multiple back-and-forth calls
  • Lengthy written explanations
  • Repeated presentations to different lenders

Video Pitch Deck Structure​

Opening (15 seconds)​

  • Property hero shot
  • Deal headline (loan type, amount, location)
  • Borrower introduction

The Opportunity (30-45 seconds)​

  • Property overview
  • Purchase price and terms
  • Investment thesis
  • Why this deal makes sense

The Numbers (45-60 seconds)​

  • Acquisition cost
  • Renovation budget (if applicable)
  • ARV or stabilized value
  • Projected returns
  • Loan request details

The Borrower (30-45 seconds)​

  • Experience and track record
  • Similar projects completed
  • Entity structure
  • Exit strategy

Closing (15 seconds)​

  • Summary of request
  • Contact information
  • Clear call to action

Video Types by Loan​

Fix & Flip Video​

Focus on:

  • Before condition (photos/video)
  • Scope of work walkthrough
  • After renderings or comps
  • Timeline and budget
  • ARV support

Sample script opening:

"This is 1234 Oak Street in Tampa, Florida. We're acquiring this 3-bedroom home for $180,000, investing $60,000 in renovations, and projecting an ARV of $320,000. Here's why this deal works..."

DSCR Rental Video​

Focus on:

  • Property and location
  • Rental income potential
  • Tenant demand
  • DSCR calculation
  • Comparable rents

Sample script opening:

"This duplex at 567 Maple Ave generates $3,200 per month in rental income. With a $400,000 loan at today's rates, the DSCR comes in at 1.25. Let me show you the property and the numbers..."

Construction Video​

Focus on:

  • Land/site overview
  • Architectural plans
  • Budget breakdown
  • Builder qualifications
  • Exit strategy

Sample script opening:

"We're building a 2,400 square foot custom home on this half-acre lot in Austin. Total project cost is $650,000 with an anticipated value of $850,000. Here's the plan..."

Creating Your Video​

Option 1: DIY​

What you need:

  • Smartphone with good camera
  • Basic editing app (iMovie, CapCut)
  • Property photos
  • Financial summary

Tips:

  • Shoot in landscape (horizontal)
  • Use good lighting
  • Speak clearly and confidently
  • Keep it under 3 minutes

Option 2: Crella AI Studio​

Our team creates professional video pitch decks:

PackageIncludesTurnaround
BasicStock footage + voiceover48 hours
StandardProperty photos + animations3-5 days
PremiumDrone footage + full production5-7 days

Get Video Pitch Deck →

Option 3: Template​

Use our video template:

  1. Download PowerPoint/Keynote template
  2. Fill in your deal details
  3. Record screen with narration
  4. Export as video

Best Practices​

Do's​

  • ✅ Keep it under 3 minutes
  • ✅ Lead with the strongest visual
  • ✅ Include clear numbers
  • ✅ Show confidence
  • ✅ End with contact info
  • ✅ Use professional quality

Don'ts​

  • ❌ Ramble or repeat yourself
  • ❌ Use shaky handheld footage
  • ❌ Include unrelated information
  • ❌ Overpromise or exaggerate
  • ❌ Forget the call to action

Video Production Checklist​

Pre-Production​

  • Outline talking points
  • Gather property photos/videos
  • Prepare financial summary
  • Practice your pitch
  • Choose background music (optional)

Production​

  • Record in quiet environment
  • Use good lighting
  • Check audio quality
  • Film property footage (if possible)
  • Capture screen recordings of financials

Post-Production​

  • Edit to under 3 minutes
  • Add text overlays for key numbers
  • Include your logo/contact
  • Add background music
  • Export in HD quality

Distribution​

Where to Send​

  • Email to lenders (link, not attachment)
  • Upload to MoneyMatcher deal submission
  • Share via portfolio page
  • Include in broker packages

Hosting Options​

PlatformBest For
YouTube (unlisted)Easy sharing, analytics
VimeoProfessional appearance
LoomQuick recordings
MoneyMatcher VaultIntegrated with deal

Email Template​

Subject: Video Overview: [Property Address] - [Loan Type] Request

Hi [Lender Name],

I've put together a brief video overview of a [loan type] opportunity I'm working on. The video covers the property, numbers, and my experience.

[Watch the 2-minute video here]

Quick summary:

  • Property: [Address]
  • Loan Request: $[Amount]
  • LTV/LTC: [X]%
  • Use: [Purpose]

I'd love to discuss terms if this fits your current appetite. Let me know a good time to connect.

Best, [Your Name]

Examples​

Example 1: Fix & Flip Pitch​

[Watch sample video →]

Highlights:

  • Before/after comparisons
  • Scope of work walkthrough
  • Clear budget breakdown
  • ARV support with comps

Example 2: DSCR Portfolio Pitch​

[Watch sample video →]

Highlights:

  • Property tour of all units
  • Rent roll visualization
  • Market comparison
  • Portfolio strategy explanation

Get Your Video Pitch Deck​

Crella AI Video Production​

Let us create a professional video pitch deck for your deal.

What we need:

  • Property photos (10-20)
  • Deal summary
  • Financial details
  • Your headshot (optional)

What you get:

  • 2-3 minute professional video
  • Branded with your logo
  • Unlimited revisions
  • HD download

Order Video Pitch Deck →