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Lead Generation Content

Content that attracts and converts real estate investment leads.

Content Marketing for Investors​

Why Content Marketing Works​

BenefitHow It Helps
AuthorityPosition yourself as an expert
TrustBuild relationships before selling
SEOGet found when people search
NurtureKeep prospects engaged over time
DifferentiationStand out from competitors

Content Types That Generate Leads​

Educational Blog Posts​

Topics that attract investors:

  • "How to Calculate DSCR"
  • "Fix & Flip Budget Template"
  • "First-Time Investor Mistakes to Avoid"
  • "Market Analysis: [City] Real Estate"

Lead generation angle: Offer related download in exchange for email

Video Content​

  • YouTube how-to videos
  • Deal analysis walkthroughs
  • Market update videos
  • Behind-the-scenes of projects

Lead generation angle: Subscribe for more + link to consultation

Downloadable Resources​

High-value lead magnets:

  • Deal analysis spreadsheets
  • Underwriting checklists
  • Market reports
  • Rate comparison guides

Lead generation angle: Email required to download

Case Studies​

Real project examples:

  • Before/after transformations
  • Numbers and returns
  • Lessons learned
  • Timeline breakdown

Lead generation angle: "Want similar results? Let's talk"

Lead Magnet Ideas​

For Brokers​

Lead MagnetDescription
Rate SheetCurrent rates across lenders
Lender DirectoryTop lenders by loan type
Broker ChecklistDeal submission requirements
Commission CalculatorEstimate earnings by deal

For Investors​

Lead MagnetDescription
Deal AnalyzerSpreadsheet for running numbers
Market ReportLocal real estate market data
First Deal GuideStep-by-step for beginners
Renovation Budget TemplateLine-item cost estimator

For Builders​

Lead MagnetDescription
Construction Budget TemplateDetailed cost breakdown
Draw Schedule GuideHow construction draws work
Lender RequirementsWhat builders need to qualify
Exit Strategy PlannerSale vs. rent analysis

Content Production Services​

What We Create​

Content TypeTurnaroundStarting Price
Blog post (800-1200 words)5 days$249
Video script + editing7 days$499
Lead magnet design5 days$349
Case study7 days$449
Email sequence (5 emails)7 days$399
Webinar presentation10 days$599

Content Packages​

Starter Package - $799/month

  • 2 blog posts
  • 4 social media graphics
  • 1 email newsletter
  • Content calendar

Growth Package - $1,499/month

  • 4 blog posts
  • 8 social media graphics
  • 2 email newsletters
  • 1 video script + editing
  • Content calendar + strategy call

Scale Package - $2,999/month

  • 8 blog posts
  • Unlimited social graphics
  • 4 email newsletters
  • 2 videos (scripted + edited)
  • 1 lead magnet per quarter
  • Monthly strategy calls

Lead Capture Strategy​

Website Lead Capture​

Homepage:

  • Hero CTA: "Get Your 10 Rates Free"
  • Exit intent popup
  • Footer email signup

Blog Posts:

  • In-content CTAs
  • Related resource downloads
  • Author bio with link

Resource Pages:

  • Gated downloads
  • Webinar registrations
  • Tool access requests

Social Media Lead Capture​

Link in Bio:

  • Linktree or similar
  • Direct to lead magnet
  • Book consultation link

Stories/Reels:

  • Swipe-up to resource
  • DM automation triggers
  • Link stickers

Captions:

  • Comment triggers ("Comment RATE for link")
  • Profile link mentions
  • DM invitations

Email Marketing​

Welcome Sequence:

  1. Deliver lead magnet
  2. Introduce yourself/company
  3. Share best content
  4. Soft pitch services
  5. Invite to consultation

Ongoing Nurture:

  • Weekly market updates
  • New content notifications
  • Success stories
  • Special offers

Content Distribution​

Where to Publish​

PlatformBest Content Types
Blog/WebsiteLong-form articles, case studies
YouTubeTutorials, analyses, vlogs
LinkedInIndustry insights, professional content
InstagramVisual content, stories, reels
FacebookCommunity posts, longer videos
TikTokQuick tips, trending formats
EmailNurture content, exclusive updates

Distribution Schedule​

Sample Weekly Calendar:

DayPlatformContent
MondayLinkedInIndustry insight post
TuesdayEmailNewsletter to list
WednesdayInstagramBehind-the-scenes story
ThursdayYouTubeEducational video
FridayBlogNew article published
SaturdayInstagramProperty/deal highlight
SundayPlanningNext week prep

Measuring Success​

Key Metrics​

MetricTargetHow to Track
Email subscribers+100/monthEmail platform
Blog traffic+20%/monthGoogle Analytics
Video views+25%/monthPlatform analytics
Leads generated+50/monthCRM
Conversion rate2-5%CRM + Analytics

Attribution​

Track where leads come from:

  • UTM parameters on all links
  • Ask "How did you hear about us?"
  • CRM source tracking
  • Platform-specific landing pages

Getting Started​

DIY Approach​

  1. Choose 2-3 content types to focus on
  2. Create content calendar (monthly)
  3. Batch create content weekly
  4. Distribute consistently
  5. Track and adjust

With Crella Content Studio​

  1. Strategy call to define goals
  2. Content calendar creation
  3. Monthly content production
  4. Distribution support
  5. Performance reporting

Start Content Marketing →

Content Ideas by Industry​

For Mortgage Brokers​

  • "5 Questions to Ask Every Private Lender"
  • "How to Package a Deal for Fast Approval"
  • "Broker vs. Direct Lender: Pros and Cons"
  • "The True Cost of Hard Money Loans"
  • "Building Your Referral Network"

For Real Estate Investors​

  • "Analyzing Your First Fix and Flip"
  • "DSCR vs. Conventional: Which is Better?"
  • "How to Build Your Real Estate Team"
  • "Exit Strategies: Sell vs. Hold Analysis"
  • "Scaling from 1 to 10 Properties"

For Builders/Developers​

  • "Financing Your First Spec Home"
  • "Construction Draw Process Explained"
  • "Managing Cost Overruns"
  • "Pre-Selling vs. Spec Building"
  • "Working with Private Lenders"