Content Creator's Guide to Real Estate Marketing

Use MoneyMatcher's tools to create professional marketing content for your deals.

The Content That Closes Deals

What Lenders Want to See

Content Type	Purpose	Impact
Property Video	Show condition and features	High - builds confidence
Pitch Deck	Professional deal summary	High - saves lender time
3D Renders	Visualize renovations	Medium - for value-add
Market Analysis	Prove demand and comps	High - supports valuation
Social Proof	Your track record	Medium - builds credibility

Video Pitch Decks

The MoneyMatcher Video Pitch Formula

[0:00-0:10] Hook - "This property will generate..."
[0:10-0:30] Property Overview - Location, type, condition
[0:30-1:00] The Numbers - Purchase, rehab, ARV, cash flow
[1:00-1:30] Market Proof - Comps, rent comparables
[1:30-2:00] The Ask - Loan amount, terms, timeline
[2:00-2:15] Your Credibility - Experience, past deals
[2:15-2:30] Call to Action - "Let's discuss this week"

Tips for Effective Videos

✅ DO:

Keep it under 3 minutes
Show the actual property
Display numbers on screen
Speak clearly and confidently
End with a specific ask

❌ DON'T:

Ramble about irrelevant details
Use shaky handheld footage
Forget to mention the ask
Include confidential financials
Send without a cover email

Property Videos

Shot List for Every Property

Shot	What to Capture	Duration
Exterior front	Curb appeal, condition	5-10 sec
Street view	Neighborhood context	5 sec
Entry	First impression	3-5 sec
Living areas	Space, light, finishes	10-15 sec
Kitchen	Appliances, counters, storage	10-15 sec
Bedrooms	Size, closets, windows	5-10 sec each
Bathrooms	Fixtures, tile, condition	5-10 sec each
Backyard	Size, features, condition	5-10 sec
Issues	Anything needing repair	3-5 sec each

Video Quality Standards

Resolution: 1080p minimum, 4K preferred
Stability: Use gimbal or tripod
Lighting: Shoot in daylight, lights on
Audio: Voiceover or music, not wind
Length: 2-5 minutes max

3D Renders & Visualizations

When to Use 3D Renders

Scenario	Value	Priority
Gut renovation	High	Must have
Addition/expansion	High	Must have
New construction	High	Must have
Cosmetic updates	Medium	Nice to have
As-is rental	Low	Skip

What to Render

Exterior:

Front elevation (hero shot)
Street view context
Backyard/outdoor living

Interior:

Kitchen (highest value)
Living room
Master bedroom
Before/after comparison

Market Analysis Content

The 5-Minute Market Snapshot

Include these elements in every market analysis:

1. LOCATION OVERVIEW
   - City/neighborhood profile
   - Population and job growth
   - Major employers
   
2. COMPARABLE SALES
   - 3-5 recent sales (similar type/size)
   - Price per square foot
   - Days on market
   
3. RENTAL COMPARABLES
   - Current asking rents
   - Occupancy rates
   - Rent growth trends
   
4. VALUE PROPOSITION
   - Why this specific property?
   - What's the edge?
   - Upside potential

Data Sources

Source	Data Type	Access
Zillow/Redfin	Comps, values	Free
Rentometer	Rent data	Free/Paid
Census	Demographics	Free
CoStar	Commercial data	Paid
MLS	Full listings	Agent access

Building Your Track Record

Document Every Deal:

Before/after photos
Timeline to completion
Profit/return achieved
Lender used
Challenges overcome

Create Case Studies:

THE DEAL: 123 Main St, Phoenix AZ
PURCHASE: $180,000
REHAB: $45,000
ARV: $285,000
HOLD TIME: 4 months
PROFIT: $42,000 (net)
LENDER: [Lender Name]
KEY LESSON: [What you learned]

Content Formats

Format	Platform	Best For
Case study carousel	Instagram/LinkedIn	Detailed breakdown
Before/after video	TikTok/Reels	Quick engagement
Numbers screenshot	Twitter	Quick stats
Blog post	Website	SEO/credibility
Video testimonial	YouTube	Deep trust

Using MoneyMatcher's Content Studio

Video Pitch Deck Generator

Upload property photos/video
Enter deal numbers
Select template style
AI generates professional pitch
Download or share directly

3D Render Service

Submit property photos
Describe desired renovations
Our team creates renders
Receive within 48 hours
Unlimited revisions

Voice to Summary

Record voice note about deal
AI transcribes and organizes
Outputs professional summary
Edit and export

Distribution Strategy

Platform	Content Type	Audience
LinkedIn	Case studies, market analysis	Investors, lenders
Instagram	Before/after, property tours	Retail investors
YouTube	Full property walkthroughs	Research-stage buyers
TikTok	Quick tips, transformations	New investors
Email	Pitch decks, opportunities	Your network

The 3x3 Rule

Post every piece of content:

3 times on the same platform (different days/times)
3 different platforms (format adjusted)

Get Started

Open Content Studio →

Create professional marketing content for your deals today.

The Content That Closes Deals​

What Lenders Want to See​

Video Pitch Decks​

The MoneyMatcher Video Pitch Formula​

Tips for Effective Videos​

Property Videos​

Shot List for Every Property​

Video Quality Standards​

3D Renders & Visualizations​

When to Use 3D Renders​

What to Render​

Market Analysis Content​

The 5-Minute Market Snapshot​

Data Sources​

Social Proof Content​

Building Your Track Record​

Content Formats​

Using MoneyMatcher's Content Studio​

Video Pitch Deck Generator​

3D Render Service​

Voice to Summary​

Distribution Strategy​

Where to Share Your Content​

The 3x3 Rule​

Get Started​