Lead Generation Engine
A full-featured marketing automation platform built for mortgage brokers and lenders.
Live URL: moneymatcher.io/sandlot/mautic
Features
Contact Management
Manage all your leads in one place:
- Import contacts from CSV
- Lead scoring based on engagement
- Custom tags and segmentation
- Activity timeline
- Bulk actions
Email Campaigns
Create and send targeted campaigns:
- Drag-and-drop email builder
- Pre-built templates
- A/B testing
- Send-time optimization
- Detailed analytics
Automation Workflows
Set up triggers and actions:
- New lead → Welcome series
- Page visit → Follow-up email
- Inactivity → Re-engagement
- Score change → Sales alert
Landing Pages
Build high-converting pages:
- Visual page builder
- Mobile-responsive templates
- Form integration
- UTM tracking
- Conversion analytics
Analytics Dashboard
Track your marketing performance:
- Open rates and click rates
- Conversion funnel
- Lead source attribution
- ROI tracking
- Device breakdown
Available Triggers
| Trigger | Description |
|---|---|
| New Lead Created | When a contact is added |
| Form Submitted | When a form is completed |
| Email Opened | When an email is opened |
| Link Clicked | When a link is clicked |
| Score Changed | When lead score updates |
| Tag Added | When a tag is applied |
| No Activity | After X days of inactivity |
Available Actions
| Action | Description |
|---|---|
| Send Email | Send a specific email |
| Send SMS | Send a text message |
| Add Tag | Apply a tag |
| Update Score | Adjust lead score |
| Wait | Pause workflow |
| Assign Owner | Assign to team member |
| Send Webhook | Trigger external API |
Integration
Connect with your existing tools:
- CRM systems
- Email providers
- Zapier
- Webhooks
Pricing
| Tier | Price | Features |
|---|---|---|
| Starter | Free | 500 contacts, 1,000 emails/month |
| Pro | $49/mo | 5,000 contacts, unlimited emails |
| Enterprise | Contact us | Unlimited everything, API access |