Broker Success Strategies
How top brokers use MoneyMatcher to close more deals and earn higher commissions.
The MoneyMatcher Broker Advantage
| Traditional Brokering | With MoneyMatcher |
|---|---|
| Call lenders one by one | 10 rates instantly |
| Wait days for quotes | Seconds to compare |
| Manual rate shopping | AI-powered matching |
| Limited lender relationships | 217+ lenders on demand |
| Paper-heavy process | Digital vault & tracking |
Strategy 1: Lead with Speed
The Problem: Borrowers shop multiple brokers. First to quote often wins.
The Solution:
- Use MoneyMatcher for instant rate quotes
- Send professional quote comparison within minutes
- Follow up while other brokers are still calling lenders
Script:
"I just ran your deal through our lender network. Here are 10 competitive rates. Let's jump on a call to discuss which option fits your goals best."
Strategy 2: Quote First, Qualify Later
Traditional approach: Spend 30 minutes qualifying before quoting.
MoneyMatcher approach:
- Get basic deal details (5 questions)
- Run instant quotes
- Show rates to build trust
- THEN do full qualification
Why it works: Borrowers see value immediately. They're more likely to share documents once they see you can deliver rates.
Strategy 3: Use Quotes to Qualify
Smart brokers use quotes strategically:
- "Here's what you'd qualify for with 680 credit..."
- "If you can bring 25% down, here are your options..."
- "With your current rent, the DSCR is 1.1. Here's what that looks like..."
The quote becomes a qualification tool - borrowers self-select based on real numbers.
Strategy 4: Pipeline Management
Tier Your Deals
| Tier | Definition | Action |
|---|---|---|
| Hot | Ready to apply, docs in hand | Submit this week |
| Warm | Interested, gathering docs | Follow up every 3 days |
| Cool | Shopping, early stage | Nurture with content |
| Future | Not ready yet | Quarterly check-in |
Use the Vault
- Store borrower documents securely
- Share with lenders instantly
- Track what's been submitted
- Never lose a file again
Strategy 5: Lender Relationship Building
Don't Just Submit - Connect
Bad: Fire and forget submissions
Good:
- Note lender preferences
- Remember account exec names
- Track what they funded before
- Send deals that fit their buy box
Lender Intelligence
MoneyMatcher tracks:
- Which lenders close fastest
- Who has the best rates by loan type
- Current appetite and capacity
- Recent guideline changes
Use this intel to match deals better.
Strategy 6: Commission Optimization
Know Your Numbers
| Loan Size | 1 Point | 1.5 Points | 2 Points |
|---|---|---|---|
| $300K | $3,000 | $4,500 | $6,000 |
| $500K | $5,000 | $7,500 | $10,000 |
| $750K | $7,500 | $11,250 | $15,000 |
| $1M | $10,000 | $15,000 | $20,000 |
Maximize Per Deal
- Larger loan sizes = bigger commissions
- Negotiate borrower-paid points when possible
- Add value to justify your fee
- Offer rate buydowns funded by your points
Strategy 7: Repeat Business System
After Closing:
- Day 1: Send congratulations + review request
- Day 7: Check-in on closing experience
- Month 3: Market update + new rate check
- Month 6: Refinance analysis
- Year 1: Portfolio review call
Build the Referral Engine:
- Ask for referrals at closing
- Offer referral bonuses
- Stay top of mind with content
- Celebrate client wins on social
Strategy 8: Content That Converts
Weekly Content Ideas:
- Monday: Market rate update
- Wednesday: Deal spotlight (anonymized)
- Friday: Quick tip or FAQ
High-Converting Posts:
- "Just closed a DSCR loan at 7.5% for a client with 720 credit..."
- "Did you know you can use rental income to qualify? Here's how..."
- "Rate drop alert: DSCR rates down 0.25% this week..."
Strategy 9: Objection Handling
"Your rates seem high"
"Let me show you what goes into these rates. I'm not adding markup - these are direct lender rates. Want me to run it with different leverage or terms to see if we can improve the number?"
"I'll just go direct to the lender"
"You absolutely can. But consider: I work with 217+ lenders daily. I know which ones close, which ones have hidden fees, and which ones will actually fund your specific deal. My fee is often offset by better terms I can negotiate."
"I need to think about it"
"Of course. What specific questions can I answer to help your decision? I'm also happy to run scenarios if you want to compare different options."
Strategy 10: Scale Your Practice
Hire Support Early
- Virtual assistants for document collection
- Transaction coordinators for file management
- Marketing help for lead generation
Systematize Everything
- Standard intake questionnaire
- Template emails for each stage
- Automated follow-up sequences
- Checklists for every loan type
Track Your Metrics
- Leads → Quotes → Applications → Closings
- Average loan size
- Average commission
- Cost per acquisition
- Lifetime client value
Get Started with MoneyMatcher
White-label options available for volume brokers.